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About Al's Awning Shop

Al's Awnings offers custom-made awnings for residential, commercial, and industrial use.

The Challenge

Al's Awning wanted to increase the amount of calls and contact form submissions received on their website. Because all orders are custom-built, there is no function to order online.

The Solution

ASAPmaps published photos and posts once per week and responded to all incoming reviews. The ability to showcase a highly visual product to thousands of users became an indispensable tool for Al's Awning. Call tracking was installed to accurately measure the amount of calls received. 

The Results

After 90 Days

After 90 days of using ASAPmaps, the results were eye-popping. Each individual Key Performance Metric (KPI) outperformed the previous year during the same period.

Key Performance Indicator (KPIs) June - September 2017 June - September 2018 Difference
Map Views 79 779 +703%
Search Views 489 3585 +633%
Discovery Views 185 1876 +914%
Direct Views 307 1747 +469%
Photo Views 0 4057 +4057%
Website Views 50 301 +502%
Mobile Click-To-Calls 85 284 +234%
Driving Directions 6 50 +733%

Using Al's Awning Shop's stated conversion rates, and average sale price, ASAPmaps influenced $249,003 in potential revenue. That's a 41,609% return on investment!

New Calls + Driving Directions 243
Conversion Rate x 32%
Total Conversions = 78
Average Sale Price x $3,200
Potential Revenue = $249,600
Your Investment - $199 x 3mo = $597
Potential ROI $249,003

After 1 year

After one year of using ASAPmaps, the results spoke for themself. Each individual Key Performance Metric (KPI) outperformed the previous year significantly.

Key Performance Indicator (KPIs) June 2017 - May 2018 June 2018 - May 2019 Difference
Map Views 2489 7932 +219%
Search Views 7899 11300 +43%
Discovery Views 4001 6028 +51%
Direct Views 3914 7716 +97%
Photo Views 7170 17762 +148%
Website Views 598 1040 +74%
Mobile Click-To-Calls 764 1159 +52%
Driving Directions 115 212 +84%

Using their stated conversion rates, and average sale price, ASAPmaps influenced $500,012 in potential revenue. That's a 20,839% return on investment!

New Calls + Driving Directions 492
Conversion Rate x 32%
Total Conversions = 157
Average Sale Price x $3,200
Potential Revenue = $502,400
Your Investment - $199 x 12mo = $2,388
Potential ROI $500,012

KPI Key

  1. Map Views – Total views of any location on Google Maps
  2. Search Views – The number of views of the business through Google searches
  3. Discovery Views – The number of views a business receives through non-direct searches
  4. Direct Views – The number of views a business receives through searching by business name
  5. Photo Views – The amount of times a photo posted on Google My Business is seen
  6. Website Visits – When someone uses the 'Website' button on GMB to visit your webpage
  7. Mobile Click-To-Calls – When someone clicks on a businesses' phone number on Google with the intention to call
  8. Driving directions – Navigation requests to a specific destination

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