Local phone numbers. 
Your business gets a unique local phone number for every location you own, no matter where you are in the world. 

Own your number. 
Your phone number is your propertyNo matter what. You never know who is going to save your number in their phone. Keeping that number active forever is important. 

Name, Address, Phone (NAP) consistency.  
Citation inconsistency carries the risk of ranking penalties but today it's safe, and even recommended, to use call tracking on a Google My Business listing. 

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Google My Business Call Tracking FAQ's

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