Our local SEO best practices for 2022 are focused on giving Google more ways to put you in front of customers, and on presenting the best version of yourself to those customers (through your Google Business Profile and website).
In Nov. 2021, Google announced that Google My Business was being named Google Business Profile, as well as some tweaks into how users would access and manage their local listings. How does this affect you in 2022?
The Google Business Profile tool lets business owners manage their online presence on Google Maps and search easily, but the Google Knowledge Panel is automatically generated by information from other sources.
Google Business Profile Services and Products are features integrated into Google Business Profile that can help you promote — and potentially sell — your offerings directly from your GBP listing on page 1 of search results.
For service area businesses who do not have or do not care to publicize a physical address, local SEO strategy is centered around pinning down and targeting customers within a defined geographic service area. And that starts with your Google Business Profile listing.