About Ayars
Ayars is a home remodeling contractor located in southern New Jersey who has over 5 decades of experience in interior and exterior home improvement services.
The Challenge
Ayars wanted to increase the number of leads in a specific service area for people who had a medium to large budget for home remodeling services. Their specific service area includes a large metropolitan city, Philadelphia, which provides a larger competition base in Google Maps. Most of the competitors include "Home Remodeling" in their actual business name which brings forth a challenge that isn't able to be solved.
The Solution
ASAPmaps completely optimized the Ayars GMB listing to ensure all features were filled in including Services, photos, branding, business details, and more. A GMB call tracking number was added in order to track all calls coming from the listing, not just the mobile taps on the call button. The name, address, and phone number were also synced to 50+ online directories to ensure consistency across the web.
Every week, a new post and a new photo were published to the listing. Each photo and post focused on specific keywords to help increase search visibility. Every photo published to the listing has optimized EXIF data. Reviews were also responded to on a regular basis.
The Results
After 7 months, the difference that ASAPmaps makes is clear. The most beneficial increases that occurred were phone calls and website visits.
| Key Performance Indicator (KPIs) | March 2019 - September 2019 | Previous Period | Difference |
| Map Views | 3766 | 4199 | -10% |
| Search Views | 3013 | 2442 | +19% |
| Discovery Views | 2561 | 2336 | +9% |
| Direct Views | 2134 | 1895 | +11% |
| Photo Views | 10231 | 4179 | +59% |
| Website Views | 312 | 221 | +29% |
| Mobile Click-To-Calls | 95 | 29 | +69% |
| Driving Directions | 71 | 37 | +48% |
Using Ayars' stated conversion rates, and average sale price, ASAPmaps influenced $828,607 in potential revenue.
| New Calls + Driving Directions | 166 |
| Conversion Rate | x 20% |
| Total Conversions | = 33.2 |
| Average Sale Price | x $25,000 |
| Potential Revenue | = $830,000 |
| Your Investment | - $199 x 7mo = $1,393 |
| Potential ROI | $828,607 |
KPI Key
- Map Views – Total views of any location on Google Maps
- Search Views – The number of views of the business through Google searches
- Discovery Views – The number of views a business receives through non-direct searches
- Direct Views – The number of views a business receives through searching by business name
- Photo Views – The amount of times a photo posted on Google My Business is seen
- Website Visits – When someone uses the 'Website' button on GMB to visit your webpage
- Mobile Click-To-Calls – When someone clicks on a businesses' phone number on Google with the intention to call
- Driving directions – Navigation requests to a specific destination
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