Erie Federal Credit Union (EFCU) has been offering a full range of financial services to the Erie and Crawford County, PA communities since 1936. With more than 62,000 members and assets totaling $529.43 million, EFCU is the 21st largest credit union in Pennsylvania.
EFCU turned to ASAPmaps in the hopes of ranking better on search engine results pages (SERP), and in turn, generating more leads for their business. While EFCU interacts with its customers via review responses, ASAPmaps take customer interaction a step further with engaging content through posts, photos, and more.
By utilizing every aspect and feature of Google My Business, ASAPmaps was able to help EFCU see the leads that they desired. After just 90 days of using ASAPmaps, the results are clear. See below how ASAPmaps was responsible for over 9,000 potential leads for EFCU.
After 90 days of using ASAPmaps, here are the results for EFCU compared to the previous year's results (prior to ASAPmaps).
|Key Performance Indicator (KPIs)||March-May 2018||March-May 2019||Difference|
Using EFCU's stated conversion rates and average sale price, ASAPmaps influenced $114,187.50 in potential revenue. That's a 25,275% return on investment!
|New Calls + Driving Directions||9,171|
|Conversion Rate||x 5%|
|Total Conversions||= 458.55|
|Average Sale Price||x $250|
|Potential Revenue||= $114,637.50|
|Your Investment||- $150 x 3mo = $450|
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