5 Benefits of Using the Google My Business Posts Feature

There are many reasons as to why every business should create a Google My Business (GMB) listing, but not everyone knows why their business should utilize the Google my Business posts tool. Think about it in terms of social media; the more posts you make, the more you will show up on people's pages. The same goes for GMB posts. Find out ways that GMB posts can help with your business' local SEO, and see if ASAPmaps is the right tool for you!

1. Not everyone knows about Google My Business posts.

Since GMB posts are a relatively new service offered by Google, you may have an advantage over other companies that do not utilize this tool. Of course, this won't be a forever advantage as GMB posts become more popular, but it can only help your business when using it correctly.

2. Posting new, relevant content each week will help get your business to the top ranking of search engine results pages (SERP).

On top of continuously adding new content to your GMB listing, for each post you create, you can add context by including relevant information about your business, keyword phrases, and tags. Just publishing content directly to your GMB listing will ultimately build your local authority. Unfortunately, Google does not offer a scheduling option to schedule posts in advance. Here at ASAPmaps, we can offer you that luxury! Our team will automatically publish Google posts every 7 days.

3. Google My Business Posts can be shared by your customer.

What many people do not realize is that your customers (or anyone who views your GMB listing) can share your GMB posts with their friends directly from Google. This is a great way to get your business' name out to the community, where it may not have landed on its own without GMB posts.

4. Posts are easy to create on-the-go.

Using the new Google My Business app for Android and iOS users, you can now add GMB posts on-the-go with the touch of a finger (quite literally!) Using the app allows for complete freedom to when and where you are posting to your GMB account. This is definitely a feature to take advantage of!

5. Posts can range from company updates, employee spotlights, and more.

To run a successful business, it is essential to enlighten your customers on things happening within your company to ensure transparency when necessary. This can include company updates such as location changes or hourly changes, employee spotlights such as new employees or employees of the month, or promoting events using the special buttons that Google gives you the option to choose.

In Conclusion

Google My Business posts are a great way to boost your company's visibility, but it can also be quite time-consuming. If you find that you would like to utilize this feature of GMB, but cannot make the time for it, our team here at ASAPmaps can take care of that for you!