With Google My Business (GMB) being a newer social platform for local businesses, many business owners are not aware of the effect it has on off-page SEO. Not only is it important to claim your business profile and fill out all of the required information, but it is also crucial that you have an optimized business listing to gain the full benefits of GMB. Getting a professional advantage over your competitors in local search requires knowledge of secret tricks that many people don't think of, such as geotagging photos. Let's dig in.

Using EXIF data to your advantage


Without even realizing it, when you take a picture using a digital camera, it captures all types of metadata that you don't know is there. This is called Exchangeable Image File Format, or EXIF data. It captures the file formats of the images and, in addition, finds much more information, including camera properties and GPS location.

For example, let's take a look at a photo taken of a Domino's restaurant in Erie, PA:
Domino's Pizza in Erie, PA


Now let's go into the properties of the photo and take a look at its EXIF data:
EXIF Data of Domino's Pizza Image

In the General tab, you get just that: general information about the photo, such as the name and format of the image, the size of the image, and the location and date it was taken. Moving over to the Details tab, however, there's more in-depth information such as the camera type, the camera settings that were used when capturing the photo, and lots of additional information of the image in pixels, dots per inch (dpi), bits, and compression.

Shockingly, there are more data fields in one photo on your GMB profile than there is in your entire listing. This only emphasizes the importance of using EXIF data to your advantage. Unfortunately, you can't rely entirely on the camera to fill in all of the data stored within your photos. It tends to leave other important information out, such as the title and subject of the photo, tags that describe it, comments, and the author. While these may not seem critical to you, they are great keyword opportunities to create intricate associations related to searches.

GPS and geotagging


Upon capturing an image, we had mentioned that it stores the location that the image is taken at. This is geotagging. By optimizing your photos through geotagging, you are demonstrating that the photos posted on your GMB profile are associated with your geographic location. The location in the EXIF data under the Details tab will appear like so:

Latitude and Longitude of Domino's Pizza in Erie, PA

The reason Google loves geotagged photos is that GPS data makes the photo more reliable. If the photo is automatically geotagged, it will express the exact location in latitude and longitude, as shown up above. When manually geotagging your photo, you can also include the geographical location, such as the state or city the photo was taken in.

Does geotagging make a difference?


The answer is yes. Geotagging does make a difference. When you geotag a photo, you are including relevant information about your business that only search engines can see. Search engines will use this data to determine whether they should help photos from your website or GMB listing rank for local search queries. The more accurate information, the better.

ASAPmaps is your geotagging solution.


Geotagging your own photos can be confusing and time-consuming. Gain peace of mind with ASAPmaps handling all of your image geotagging needs, while you worry about day-to-day business operations. Not only does ASAPmaps geotag and publish your photos, but we will also fully manage your Google My Business listing by following the 2019 GMB best practices. Get started with ASAPmaps today.

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