There are impostors among us — and they could be quietly sabotaging your impact in local search.
Duplicate Google listings present a number of problems. For one, they could confuse or mislead potential customers. The second major issue is the dilution of social proof — we've mentioned in previous blogs the importance of getting more Google Reviews. More and more positive reviews cement credibility, allowing new customers to make informed decisions based on the experiences of past customers. When Google Reviews are scattered between duplicate listings, it detracts from your ability to profit and benefit from that accumulated goodwill.
Don't get duped by duplicates; do something about them!
Our ultimate goal by the end of this exercise is one verified Google listing per business location or professional. If by chance you have not claimed your Google Business Profile listing yet, make absolutely sure you do so. Otherwise:
Once Google verifies a GBP listing, subsequent listings that attempt to use the same location and/or information will be flagged as duplicates and not appear in Google Maps. However, you will be able to see them in the "Account Summary" area of your Google Business Profile dashboard. From there, go to "Duplicate Listings" and select the locations you would like removed, either individually or in bulk (by choosing "Remove" under the three-dotted menu icon).
P.S. Take extra special caution to not accidentally delete the Google listing that has been verified; otherwise, you will have to go through the verification process all over again.
P.P.S. Ensure any mislocated Google Reviews have been transferred to the verified listing before proceeding with deletion of the others. Google Support must handle this on your behalf by "merging" the listings.
There are three main categories of Google Business Profile listings — for traditional brick-and-mortar storefronts, for service area businesses (no physical storefront), and for professionals and practitioners.
Service area businesses (SABs) may not have a publicly accessible office or storefront at all, instead serving a specific geographic area (e.g. contractors, landscapers, etc.) Duplicates are sometimes generated from third-party data and thus remain unclaimed and unverified.
Google Business Profile allows public-facing professionals such as doctors, attorneys, insurance agents, and realtors to create their own GBP listing at a shared address. However, should one of these professionals leave the practice or office, or is someone who does not interface with the public directly, Google must be informed. You can suggest an edit and choose "permanently closed" as described in previous sections.
Ensure your customers are only getting the real deal in Google Search with ASAPmaps. Our service sets you up for success with an intensive audit and clean-up of existing listings, including duplicates. From there, it's all about equipping you with all the tools, content, and responses needed to make you — the true you — stand out.